Target Email Case Studies

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Target Email Case Studies


Operations Management Case Study: Jetstar

Jetstar Target Email

Campaign Results

Target Audience:

Opened: 1,894 (21.46%)

Clicks (job views): 402

Job Applications: 145

21.22% click-through open-rate

Jetstar needed to recruit for various Middle & Senior Aviaiton Operations Management roles based throughout Australasia and Asia Pacific. To help their search for high-level candidates we searched our jobseeker database to find over 8,900 relevant aviation management professionals. We then helped them to put together a simple but effective email that would entice interested candidates to apply.

The results were excellent, with over 1,894 targeted candidates opening to view the email, they generated 145 targeted, relevant applicants for their role.


Aerospace Operations and Management Case Study: Boeing

Boeing Target Email

Campaign Results

Target Audience:

Opened: 1,522 (17.83%)

Clicks (job views): 551

Job Applications: 48

35.5% click-through open-rate

Boeing were recruiting for a number of roles in Business Services, Flight Operations, and Middle Management. Targeting these specific areas and job titles from our database of aviation and aerospace professionals we were able to send a dedicated email to 8,798 targeted candidates which generated 48 applications.


Airline Captains Case Study: Sigma

Sigma Target Email

Campaign Results

Target Audience:

Opened: 3,038 (43.38%)

Clicks (job views): 433

Job Applications: 37

14.25% click-through open-rate

Sigma were looking for A320 and B737 Captains for a number of clients from Turkey, India and Asia Pacific. We were able to drill into our database of aviation professionals, targeting Pilots with relevant experience from these areas and send a dedicated email to 7,071 targeted candidates which generated 37 applications.

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